I am beginning with the premise that the purpose of advertising is lead generation. As such, this is a Marketing Activity. I specifically…

If you are like most business owners … If you are like most business owners, you launched your business because you are really good at the thing you do. And maybe it was also because you got fed up with some aspect of where you worked before. If you have…

March is back, which means you’ve survived a year of Covid-19. It has been tragic for many, and there have been many, many changes. While I want to acknowledge those we lost (I personally lost one of my Aunts as well as a friend to Covid-19), there is still hope…

Uber found that $100,000,000 (one-hundred million dollars) of their $150 million ad budget was being fraudulently billed. And after drilling down, cutting spending, and figuring out where the money was going, they got the same result with 13.33% of their original spend. Nandini Jammi wrote a great thread about this…

Over 90% of Founders go out and start their business without any business education. They start because they are good at what they do. Maybe they get frustrated, hit a ceiling, want to chase an opportunity, move faster, or want to remain true to their values. But they are not…

The First Critical Process There are a few critical processes in running your business. And usually there are fewer than we think that are truly critical, the ones that all the others rely on. I have boiled it down to 5 critical processes for a Physical Therapist Private Practice. They…

Greg Crabtree lays out what he calls “The Four Keys” in Section 1 of his book, “Simple Numbers, Straight Talk, Big Profits!”. These are the “4 keys to unlock your business potential” based on his experiences as an accountant, entrepreneur, and consultant to entrepreneurs. Section 1, the first four chapters…